Jeff has more than two decades of experience in brand development,

as a marketer, and an author and speaker.

Jeff served as a senior leader for two national healthcare companies (one NYSE, the other privately held) overseeing marketing, internal and external communications, patient experience, growth, and brand development.

He also understands the needs of companies and communities from his experience as a partner for a national marketing and branding firm that focused on helping organizations and businesses grow and amplify their impact.

Jeff is also very active serving and leading in not for profit and mission based organizations. He currently serves as the Chairman of the Board of Possibility Place - a day program that serves intellectually and developmentally disabled adults in Middle Tennessee. Previously, he led an organization that provides dental care to underserved people in Uganda, Haiti, and the United States. He also led an organizational initiative to help build a hospital in Haiti following the earthquake and for two years took teams of clinical volunteers to provide care to underserved Haitians.

Jeff and Annette, his wife of nearly 30 years, have three grown daughters - Madison, McKenzie, and Macie. They live on a small farm on Atwood Lane, just outside of Nashville, Tennessee.